Winter 2022
 
Brought to you by the:
 
With Funding Provided by:
 
 
 
SELLING THE FEATURES OF AN
ENERGY EFFICIENT HOME
 
With so many important decisions to make when building or buying a new home, homeowners often fail to consider energy efficiency as one of those important decisions. 
 
How do you change the conversation to include energy efficiency? Join us for this thought-provoking and sales skill-building session to change that conversation.
 
This Workshop Is For You!
 
This one-day session is designed to help you SELL the energy-efficient homes that builders are building and consumers are wanting.
 
Learning Highlights:
  • Presenting the technical features, advantages, and benefits of Net Zero Homes to the consumer
  • Defining the valued benefits and features of high-performance homes to home buyers
  • Sales process plan to educate clients to assist them in making an informed decision
  • How to handle objections that new home buyers may have regarding the purchase of a Net Zero Home
  • Integrating the technical energy-efficient features into sales and marketing plans and advertising.
 
Workshop Dates
March 18, 2022 – Registration Deadline March 17, 2022 at Midnight
9:30 AM-12:30 PM (AST)
 This Workshop Will Be Delivered Via ZOOM Video Conferencing
 
Cost of Workshop
Free for New Brunswick Industry Professionals
Participants from outside of NB $450 + HST
Instructor
Gord Cooke
President, Building Knowledge
 
Gord Cooke is President of Building Knowledge Canada and a Partner with Construction Instruction Inc. in the US. Gord is a professional engineer, educator, trainer, and consultant with over 30 years of experience in the low and high-rise residential building industry. Gord has particular expertise in applied building science, energy-efficient housing initiatives, innovative HVAC systems, ventilation, and Indoor Air Quality. He has developed and delivered a multitude of workshops internationally in these fields with the goal to assist builders and their trades build better, more efficient, comfortable, and durable homes.
 
Gord is a regular contributor of articles to industry magazines, has been chairman of CSAF280 Standards Development committees, the recipient of the EEBA Excellence in Building, Legacy Award, and Ontario Home Builders Hall of Fame Inductee.
 
Gord is a regular contributor of articles to industry magazines, has been chairman of CSAF280 Standards Development committees, the recipient of the EEBA Excellence in Building Legacy Award, and Ontario Home Builders Hall of Fame Inductee.
 
He is the proud owner of a Platinum LEED Home and Net Zero cottage.
 
 
EnerGuide, ENERGY STAR® and R-2000 are official marks of Natural Resources Canada and used with permission.
CHBA Net Zero and Net Zero Ready are official marks of the Canadian Home Builders’ Association and are used with permission.
 
 
CHBA-New Brunswick | Website | 506-459-7219